How Glass Panels Can Help To Sell A Company Service

There is a mistaken idea that glass makes for boring office partitions. The fact is that glass has a versatility that other materials cannot match. Whilst the solid partition is extremely effective in creating new spaces in an office, segregating one area from another, glass panels are by no means ineffective in accomplishing this too, plus more.

There are many practical advantages of using demountable room partitions instead of simply building a new permanent wall. Not only does it allow the layout of an office floor to change numerous times, it also means that rooms halved for practical reasons can eventually be restored to their full size.

There are also marketing advantages to these walls, which can benefit a company in terms of both sales and branding. In fact, by using a glass dividing wall, the impact can be far greater if a little bit of invention and creativity is applied.

The scope of possibility is wide and varied, but we have put together a list of three ways in which the use of glass can help to promote a company and its services or products.

Branding Opportunities

Glass is no longer just an option when an office does not want to hinder the distribution of natural light. It is certainly one advantage, but when it comes to promoting the company name, panels made of glass are highly effective.

This is due to the availability of glass film, which can be stuck to the surfaces of the glass. These are available in a range of preset designs, such as grids, circles, and series of horizontal, vertical and diagonal lines, usually on a frosted background.

But they can also be especially designed to match the logo of the company and the company title. And, of course, more expensive panels are available on the market, with etched glass providing a rugged yet decorative effect on the glass in whatever design that is desired.

Reflects Company Attitude

The style of the glass film can be all important to the image of the company, but it can also be used effectively to promote a sense of what the company is about. So, rather than using the company logo there can be images that provide hints of the company attitude and values. The best example is perhaps fast food restaurants, where images of happy families enjoying meals together are strongly visible throughout the restaurant.

So, a company that sells toys may have silhouettes of easily recognisable toys, like spinning tops or building blocks. A kindergarten might have the alphabet and numbers. And a recording studio might have musical notes and scales decorating the panels. And, because the film is also available coloured, it means that extremely detailed scenes can be depicted.

This can promote the company and its services or products in an indirect way. It is a little like being surrounded by a catalogue without pushing sales, and tells a visitor something about the company and what it does in a quietly confident way.

Escape the Office Environment

Of course, these walls are also highly effective in simply creating a space in which occupants can escape the environments they are used to.

For example, in order to combat a possible sense of claustrophobia, some offices might decorate the glass panels in a meeting room with a depiction of bamboo woods or mountain scenes.

Such a backdrop can have a very positive impact on visiting clients, who might be attending a meeting in the room. It can also serve to lighten the atmosphere in a meeting, allowing those involved to feel more at ease.

However, the most important effect of the partition wall is what these clients are left with and the feelings they then associate with the company. Even if new business is not being negotiated, the new and refreshing surrounds can enhance the positive image of a company that clients might already perceive.

In this respect, the use of glass room partitions, and the array of decorative possibilities, can help to sell the company, services and products that it provides.

We are glass contractors that supply and install all glass wall and partitioning for your office, home, factory and shop needs. Call 012-2988560.