Practical Tips For A Better Looking Retail Window

The front window of a retail store can invite shoppers to step into the business. It can also turn people away.

The best way to view a retail store window is as a window on the business, the whole business and not just some products the business is promoting.

Outside of a stunning window display, retailers ought to ensure that simple steps are regularly followed to ensure that the retail window works hard for the business.

Here are twelve tips for ensuring that the Windows are appropriately cared for and doing their best for the business

1. Wash your windows weekly, more in high season or if you are in a high traffic area. While this will be obvious advice to many, some retailers need to be reminded that this task must be part of regular store cleaning,
2. Remove any fixtures inside which block customers looking in. Too often windows has spinners and other stands inside the window and a view of the store is blocked.
3. Scrape off old stickers from windows -- Visa, MasterCard, Amex etc. All retailers take plastic today so why give over window space to stating the obvious?
4. Remove posters and other window clutter. Let people walking past see inside - or are you embarrassed. If you are embarrassed, fix that and show that you are proud of your store.
5. De-clutter the door, make it easily seen, easy to open and welcoming of shoppers.\
6. Leave your store lit overnight so it is noticeable - this is free advertising!
7. Have your value promotion, what you stand for, showing on the front window. Prospective customers need to know what you stand for. Change the window display regularly.
8. Post your hours on the door. Let shoppers know when to come back and spend.
9. Replace dead lights so your store looks maintained and well lit and use globes which make colour pop.
10. Ask your customers what they like about the appearance of your business and what they would like to see change. Then, implement the suggestions.
11. When you have been away from the shop for more than a day, make your first task a review of how it looks from the outside in.
12. Next time you hire a new employee, ask what he or she would change about the window display. Or, assign your new employee to make the upgrades!

The windows of a retail store perform a vital role in promoting the business and drawing shoppers into browse. Time and money invested in creating a compelling and exciting window - and store beyond - can significantly improve the fortunes of the business.

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